28 September 2007

Smile Spa leads the way in cleaning up the teeth whitening industry Smile Spa fully supports the GDC and Trading Standards to prosecute any individual that is performing either illegal dentistry or using illegal concentrations of banned substances such as Hydrogen Peroxide for cosmetic teeth whitening.

The legal limit for Hydrogen Peroxide is 0.1% in the UK and some salons and dentists are typically using concentrations in excess of 20%. This illegal practice must stop.

Smile Spa is a pioneer and the market leader in professional teeth whitening products and offers technology alternatives to Hydrogen Peroxide. The Smile Spa teeth whitening treatment fully complies with both the European Council Directive for Cosmetic Products 76/768/EEC and the UK Cosmetic Products (Safety) Regulations 1996.

Non‐dental professionals that are sufficiently trained can perform the Smile Spa teeth whitening as it is extremely effective at removing years of in‐grained staining and does not alter the aesthetic appearance of teeth. The Smile Spa treatment does not involve any act of dentistry as is purely a cosmetic procedure.

Smile Spa is aware that there are unscrupulous teeth whitening companies and dentists that are breaking the law and if convicted may face a £5000 fine and a 6 month prison sentence. There are circa. 9000 dentists in the UK that are using illegal concentrations of controlled substances and Smile Spa has been campaigning hard for the last 2 years to clean up the teeth whitening industry and is pleased that the General Dental Council and Trading Standards are beginning to take this issue seriously, although we are disappointed that not a single dentist has yet been prosecuted.

If you have had teeth whitening with a dentist or a salon and believe that they have used Hydrogen Peroxide then contact us on 0845 603 6674 or email us at campaign@atsmilespa.com